What do you prefer? Running from shop to shop in search of a specific item or finding all the potential stores under one roof? The answer is pretty obvious here, Right!
Anyone would choose a marketplace over toiling in the independent stores.
It’s the common customer mindset these days. Everyone is in a hurry. Nowadays ease and convenience come first for customers. This customer mindset is the major reason behind the development of convenience stores. With the rise of the online shopping trend, the concept of convenience stores has gone online. Nowadays, online marketplaces offer ease of access to customers through centralized platforms.
Let’s explore the concept of the true online marketplace in detail.
The Advent of Online Marketplaces!
In the realm of online shopping, the trend of one-stop shops translates into online marketplaces. Different brands and outlets come together on a unified platform. The sellers offer their products and services through the marketplace. This setup helps the customers to find all they want in one place. Some examples of online marketplaces are Amazon, Etsy, and eBay.
The Introduction of Niche-Specific Marketplaces
With the dawn of the general store trend, the idea of niche-specific online marketplaces came into the limelight.
The all-inclusive online marketplaces lag behind in some departments. For example, you might find great fashion or interior design options in the marketplace, but fail to find variety in interior decor options. This led to the introduction of a niche-specific online marketplace.
What is a True Online Marketplace?
Whenever we talk about online marketplaces, some names pop up on the windows of our minds. Amazon, Etsy, eBay, and many other such platforms have established a strong name in the online shopping world. However, according to the authentic protocols, these platforms are not a true marketplace now.
These marketplaces were actually established with the intent to provide an online launchpad to sellers and manufacturers from all over the world. The online marketplace aimed to create a unified platform where the buyers can find anything and everything they have on their minds. However, after the success of the idea, the online marketplaces have drastically changed their marketing strategy. Now the big platforms like Amazon, eBay, and Etsy are manufacturing their own products. Instead of featuring the sellers’ products, these platforms now have their own labels to put up in the top-selling section. This approach has given a tough time to the independent sellers. The stand-alone manufacturers and small businesses have to strive in such an environment. In other words, the marketplaces have become the competitor of their own clients.
How should the Marketplace Work Ideally?
A distributor website or application is used to promote online selling and buying. On an online marketplace, the buyers have a variety of options to choose from while the sellers get the opportunity to maximize their sales by reaching a wider audience. An online marketplace, therefore, is a great initiative for both the buyers and the sellers.
How Marketplaces are becoming Competitors to their Clients
A number of different marketplaces have made their way into the online shopping world. However, many of the online marketplaces deviate from the ideal marketplace protocol with time.
An ideal marketplace should work in the favor of buyers as well as sellers. The marketplace is obliged to maintain the inventories, logistics, product descriptions, and marketing. It should provide a dedicated space for each seller to manage and sell their products conveniently. The marketplace should simplify the order placement and processing on the sellers’ side and provide them with a vast product variety. Moreover, an ideal marketplace should also manage the technological intricacies of online shopping.
How is Glass Genius a True Marketplace?
Glass Genius follows the true online marketplace model.
It offers an online platform for suppliers and buyers. Glass fabricators and glaziers from all over the world can register their business on the Glass Genius. And offer their products and services. Glass Genius features the sellers’ products on the platform to maximize their visibility. The buyers, on the other hand, have the liberty to choose any supplier according to their preferences and order the products they want.
Unlike other big-name marketplaces, Glass Genius works entirely towards uplifting the sellers and buyers on the platform. The business is not aimed to follow the pattern of manufacturing the products itself. The main intent behind the venture is to make glass-related shopping convenient.
It only strives to optimize the business opportunities for the glass distributors. It offers a Launchpad to glass sellers, fabricators, glaziers, and manufacturers to offer their products and services. All the marketing campaigns of Glass Genius are directed towards bringing attention to the products and services of the sellers at the platform.
These platform protocols make Glass Genius a true online marketplace.
Glass Genius – For All Your Glass-Related Needs!
Nowadays, there are many niche-specific online marketplaces. Some cater to fashion needs. While others take hold of the electronics. Yet, there was no glass-only marketplace to date.
Glass Genius takes the reins in this department.
Glass Genius is the first-ever glass-only online marketplace. It aims to attend to all your glass and mirror-related needs. Be it glass shower enclosures, wall mirrors, glass table tops, gym mirrors, frameless shower doors, or custom cut glass. Everything is available on this online marketplace.
Glass Genius aims to provide ease to the customers as well as the suppliers. Whether you are a seller or a buyer, glass genus pledges to serve you. Glass Genius is the ultimate online repository of glass and mirror products. Custom glass tabletops, wall mirrors, shower enclosures, gym mirrors, frameless shower doors, and custom cut glass. Everything is available here. So what are you waiting for?
Head over to Glass Genius and boost your options.